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JOY400X400The Joccini label was created in 2008 by Joy Umeobi, a visionary who believes everyone was born with a style of their own, be it ethnic, vintage, dramatic or classic. One of the missions of Joccini is to create unique and original designs that enable the wearer’s style and personality shine through. Some people want celebrity look but not the celebrity cost; Joccini makes celebrity looks affordable.

Joy’s sense of style was apparent during a childhood spent watching her mother sew. At an early age when she would draw, color, nip and sew miscellaneous materials for doll dresses. Now with a bachelors degree in Arts, after receiving encouragements and positive reactions to her intuitively crafted designs she made for her personal use, Joy decided to venture out and establish the Joccini brand as a formidable presence in the fashion radar.

IMG_8331Joccini designs offer wearability, eclectic, edgy, subtle yet, fearless bold details for people with a keen sense of freedom to follow their instinct, to stand out and not blend in! At Joccini, unique craftsmanship come to life whether at work, in the runway or at the side walk. Joccini Collection includes haute couture, ready-to-wear, accessories and workwear (

Another mission of Joccini Collection is to give back a percentage of sales to supporting, especially African widows and their children; to help their education, healthcare, or help the women learn a skill or two.
We are all in this together. From my hands to your heart, wear Joccini, save a life!